If you plan to film customer testimonials for a TV commercial – or for your website — you’re going to need the very best ones you can get – and plenty of them.

A lot is at stake, both in terms of your marketing results and your company’s image.  So you need to be very selective about what kind of people will be representing you.  And that means you need lots of choices. Because the more choices you have, the more likely you are to get the kind of awesome testimonials – and increased sales — you’re looking for.

As I mentioned in a previous post, nobody knows more about how to identify great testimonial candidates – and produce great testimonial videos — than infomercial producers and the “testimonial wranglers” they employ.  Frankly, it’s a type of expertise they’ve had to develop.  Why?   They know that to win on TV they need to leverage every advantage available to them.  That means testimonials.  Lots of them.

So how do they get so many great testimonials and from so many different people?

Simple:  In advance of the shoot, they conduct a “testimonial drive”.  And that’s precisely what you’ll need to do if you want to produce your own powerful, persuasive testimonial videos.  Not sure how to conduct a testimonial drive?

In a nutshell, conducting a testimonial drive is a lot like casting talent for TV commercials.  First, you need to identify a number of candidates for consideration.  Then, through a number of carefully planned and executed steps, you narrow down the list.  And finally, you select only the very best to invite to the shoot.

There are a number of different types of testimonial drives, and we’ll be covering them all in future blog posts.  Click here to find out more about how my company, The Testimonial Wrangler, can help.